How to Book More Inquiries With Instagram in 2023

Jordan Crump • March 6, 2023

In 2023, I’ve had more inquiries in the last 7-8 weeks than I did in ALL of 2022! It’s been a bit of a surprise to me too, but after feeling that success I wanted to share some simple, simple ways to increase your inquiries in 2023.

These tips are all so, so simple. I feel like in marketing we overcomplicate things way too much and it just isn’t necessary. Just being intentional and doing simple tricks can get you so far!

So here’s 5 things I did to get more inquiries in 2023:

I shared more links to work with me!

I told you these were simple. I gave my audience easy, accessible ways to work with me but literally just posting a link to my services in my stories more often. Every time I shared it, the button clicks just went up- and this tip has worked for both me AND my clients!

Give your warm leads more chances to work with you- and make it easy for them to get in touch! Your Instagram followers are already warm leads following you, so give them something to easily click and get started with you!

I focused on my Instagram SEO

Don’t make things more fancy then they need to be- a quick way I got more followers is adding “Social Media Manager” to my Instagram name. Not strategist, or any other fancy word- but exactly what people most know me as and are more likely to be looking up on their phones. I’ve had people find me just through an Instagram search this way! Whatever your general job title is, put that in your Instagram name!

Instagram is becoming so much more of a search platform these days so use that to your advantage!

Another great tip here is adding alt text to your posts. Simply go to advanced settings whenever you post, go to alt text, and plug in some seo-friendly keywords to describe your post. It’s just another way to make you more findable!

I didn’t niche down too much

Look, I love brand storytelling and I loved talking about it, but six months of it? Never again. I got so burned out from trying to niche down way too hard and I wanted to serve my followers in more ways than that. Mix up your content, share what really matters to you, and don’t feel like you can only talk about one or two things!

I really enjoy doing what I do for my clients, so I learned I don’t need to mega niche down to find people I love working with. So, I’ve been chatting more about things I wanted to educate people on and help you make better business decisions- and I think I’ve connected with more people because of that!

I prioritized reels over carousels or classic posts

Reels were so, so much more effective in getting a bigger audience and bringing more eyes to my content. I always help my clients get into reels and I never want any of them to fall behind what Instagram is pushing.

I suggest doing much more reels because it’s always super nurturing and helpful to generate more leads, get people interested, and serve your following while also sharing more broadly.

(Also, if you ever wanna stay up to date on what Instagram is up to, follow their CEO! Adam Mosseri or the creators page are great follows to get credible news about Instagram.)

I followed up with clients that didn’t move forward in 2022

Sometimes it just wasn’t the right time or they simply forgot to keep going- so there’s no better time than the beginning of the year to check in and see if someone wants to get started now! Follow up, send an extra e-mail, and just put in some effort to see if those old lost leads can become exactly what you’re needing right now. Just check in!

I really hope these simple tips help you get more inquiries this year! I want you to absolutely take off this year and create the intentional and sustainable business of your dreams. These tips have helped me to feel so, so abundant in my business and my life and I know they can unlock some magic for you too.

And remember, if you ever need a friend in your corner, I’m your social media gal! I am here for you all the way and I want your platforms to lift you up and get you exactly what you want to be.

This is a total year for expansion for all of us, I can just feel it. It’s the year where we show our faces more, we try new things, and share our expertise with so much confidence! There’s so many cool opportunities coming our way.

Listen to the podcast here!

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