Transforming Instagram Stories into Leads

Jordan Crump • March 4, 2024

Every scroll, like, and view can signify interest, Instagram stories emerge as a potent tool for identifying and nurturing warm leads. Those who consistently engage with your stories aren't just passive observers; they are potential clients intrigued by what you have to offer. Embracing specific strategies for your Instagram stories can significantly alter your engagement rates and conversion paths. Let's dive into these strategies and explore how they can elevate your online presence and business growth.

The Art of Soft Selling on Instagram Stories

Soft selling is an approach that eschews aggressive sales pitches in favor of initiating conversations and building relationships. For me and my clients, it's the cornerstone of our strategy on Instagram. This method is beautifully straightforward: share glimpses of your day-to-day activities or your work-in-progress. This not only humanizes your brand but also opens the door for potential clients to reach out directly. Imagine posting about a project you're excited about, only to have DMs pour in with inquiries and collaboration offers. It's soft selling in action—engaging, effective, and personal.

Embrace Repetition: Building Your Online Reputation

One of the fears many content creators have is becoming repetitive. However, repetition is not just beneficial; it's necessary. By regularly sharing what you do, you're reinforcing your brand identity and value proposition. This constant reminder helps you stay top-of-mind with your audience, making it easier for them to recall and choose you when they need your services. So, never shy away from repeating your core messages and offerings—it's how you build a reputation online.

Leveraging Social Proof through Stories

Social proof is a powerful persuasion tool, and Instagram stories offer the perfect platform to showcase it. Sharing client success stories or testimonials not only adds credibility to your work but also boosts confidence among potential clients. A simple screenshot of a positive message or a brief video sharing a client's success can go a long way. Pair it with a useful tip, and you've got engaging content that highlights your effectiveness and expertise.

A More Focused Approach: Why Less Is More

In my journey to refine my Instagram strategy, I've learned the value of restraint. Instead of cluttering my stories with feed posts or reels, I now treat stories as an exclusive behind-the-scenes look into my life and business. This approach not only declutters my stories but also makes them more engaging. Viewers looking for deeper insights into my brand don't have to sift through repetitive content. This selective sharing has not only streamlined my content but also significantly increased my story views.

Personalization and Testing: The Keys to Success

Not every strategy will resonate with every brand or audience, and that's okay. The key is to take what aligns with your brand ethos and experiment with it. Keep what works, and don't hesitate to discard what doesn't. Continuously testing different approaches will help you understand your audience better and tailor your content to meet their preferences and needs.

Conclusion

Instagram stories are more than just fleeting moments; they're opportunities to connect, engage, and convert your most engaged followers into loyal clients. By implementing these strategies, you can transform your stories into a dynamic platform for soft selling, reputation building, and social proofing.

Remember, the goal is to invite your audience into your world, making them feel connected and invested in your journey and success. Embrace the process, test various strategies, and watch as your Instagram stories become a key component of your digital marketing arsenal.

< Older Post Newer Post >

The Evolution of Soft Selling in 2025: 9 Key Trends Reshaping Sales

By Jordan Crump • January 13, 2025

In today's rapidly evolving sales landscape, the art of soft selling has undergone a dramatic transformation. Gone are the days of pushy tactics and aggressive pitches. Instead, we're witnessing a renaissance in relationship-based selling that leverages technology while maintaining genuine human connection. Here are the nine key trends that are reshaping soft selling in 2025.

The Signs You're Working with a Social Media Strategist

By Jordan Crump • January 8, 2025

You might not tell anyone you're working with a social media strategist... but there will be signs. While your competition is still trying to figure out their next post, you're already three steps ahead. Here's what happens when you invest in strategy:

Canvas Rebel Feature of Jordan Crump

By Jordan Crump • March 11, 2024

We’re excited to introduce you to the always interesting and insightful Jordan Crump. We hope you’ll enjoy our conversation with Jordan below.

Email Authentication for Small Businesses

By Jordan Crump • February 7, 2024

Welcome to the digital landscape, where email isn't just a means of communication but a cornerstone of your brand's online presence. As we navigate the complexities of the internet, one aspect stands out as crucial for any email marketer: Email Authentication. This technical necessity is key to ensuring your messages land where they're supposed to - in your audience's inboxes. In this blog, we'll delve into why email authentication is essential, especially in light of recent changes by major email providers. Whether you're an experienced marketer or just starting, understanding and implementing this feature is vital for the effectiveness of your email campaigns. Let’s get into the details and ensure your emails get the visibility they deserve.

How I Really Started The Space Social

By Jordan Crump • June 16, 2023

I had a high risk pregnancy. I couldn't keep any food or water down, I had insomnia, and I had gestational hypertension and diabetes. All of these things made those 9 months really hell for me, and while I am so grateful for my son, it was such a hard experience for my body and for my mind. And, with all of these conditions, stress was just not helpful.

Jordan sitting on a blue couch working on her laptop

It's time to create your business Email List

By Madison Goade • April 7, 2023

It’s time you become a HUGE fan of an email list- and let me tell you why! First, email is such an intimate place to really connect with your audience. It’s one of the best places to nurture warm leads and make lasting relationships with clients who really want to work with you. Plus, it’s a powerhouse place to write content you can use over and over again- in captions, blog posts, reels ideas, and make your content all super streamlined + super connected. It’s also an amazing way to connect directly with your audience. No algorithms or hopes that they see it- just you and their inbox. A quality email list is SO powerful as you’re running your business. They give you an inner circle when you’re launching something new or running a sale or even for market research.

Influencer Marketing with Jaiden Robinson

By Jordan Crump • March 20, 2023

Today we are talking about all things influencer marketing! I am joined by one of my business besties Jaiden Robinson, who is also a social media manager but specializes more with influencer marketing. I wanted to dive into this topic more with Jaiden as I know influencer marketing is a real hot topic right now and a lot of businesses are curious what's the best way in, what's the best way to go about it, and how influencer marketing can work for them. So, I asked Jaiden some questions that I hope help you figure out if influencer marketing is the best move for you!

Jordan in pink shirt in pink room wearing jeans

What does AI mean for your business w Maddy Aucoin

By Madison Goade • March 16, 2023

For this podcast I’m joined with my fave copywriter, Maddy Aucoin to talk about AI and how it’s impacting our businesses and marketing strategies. Maddy’s big focus is human-first, ethical copywriting that genuinely connects with you and feels human. We’re both diving into AI today- what it means for you, your business, your marketing, and your service provider needs.

How to Book More Inquiries With Instagram in 2023

By Jordan Crump • March 6, 2023

In marketing we overcomplicate things way too much and it just isn’t necessary. Just being intentional and doing simple tricks can get you so far! Here’s 5 things I did to get more inquiries in 2023.

Will AI Take Over Copywriting Jobs

By Madison Goade • February 2, 2023

We all know we need all the words everywhere- from our reels to our posts to our emails to our website, but what I think we all actually need is good storytelling. And that’s where my friend Maddy Aucoin comes in! She’s a copywriter for creative entrepreneurs in her copywriting business, Words by Maddy, where she helps badass business owners feel confident about sharing their brand story online. When she's not furiously typing out her newest ideas, you can find Maddy drinking dirty chai lattes or carrying an armful of stuffed animals for her two-year-old. Now let’s dive into our talk on the importance of copywriting and social media marketing. We also discuss if AI will take over copywriting jobs.