Social Media Expectations vs. Reality
Sometimes it is hard to manage your expectations with social media. So let’s talk about some expectations that you may need to work through.
Expectation: If I share my offer once, everyone will always remember it and I don’t need to share about it anymore. I don’t want to annoy people.
When is the last time you shared about what you do or even a link to your offer? What is stopping you from sharing about it more often?
Expectation: “I have an amazing product/service, great content, and I post regularly. I don’t need to do anything else and my followers will grow!
Social media platforms are literally made for socialising. Make an effort to engage with your community! If you’re looking to grow your social media, being social is important. Not only it helps with your algorithm, but it humanises your brand too.
By really taking the time to engage with your followers, you’ll form new relationships both biz related and personal. You’ll gain online confidence and your community will gain confidence in you. Don’t be afraid to double-tap those pics, comment on stories, reply to the dm’s, and respond to comments.
Expectation: “They have a huge number of followers, so they must be successful”.
I’m not going to sit here and say numbers aren’t important, because they are. Especially to social media marketers. From number of followers, to like count and engagement, we base success on these analytics .
There’s no doubt that followers are important, but there’s an age-old phrase… ‘quality over quantity’. You need an audience who genuinely cares about your product or service. Building an online community takes a lot of time, aligned content, and communication with your audience.
Expectation: I have a new business and I need to join every single social network at once. As long as I am reaching as many people as possible, it won’t hurt right?
This is a very simple mistake that excited tend to oversee. Just because there are loads of platforms that are free to use, it doesn’t mean you should open an account on every platform. You need to think strategically about where your ideal audience is active.
Focus your time and energy on areas that are going to grow your business.
Enrollment for The Elevated Entrepreneur Collective is open!
